Even as the Internet generation move from email and surfing to social and embrace instant messaging, networking and podcasting, don’t be fooled into thinking this social media explosion is only for individuals. Figures from a survey in 2009 showed that 88% were using Social Media for marketing purposes.
In the past B2B marketing required elaborate studies and test surveys to find their audience. Now with the immense potential of social media, greater insights into consumer perceptions are readily available. Having an online community discuss your merits, not only is word of mouth, it’s word of many mouths. A small snippet of 140 characters spread on Twitter can launch your products and services far more efficiently and widely than before. To know more about how your business strategies can benefit from social media marketing, watch our webinar within the free WSI Member Zone: Leveraging Social Media to Enhance Your Marketing Strategies.
With the many ways of contacting your target audience, integration is a key aspect of your formula, which will combine all areas into a marketing campaign. A regular and systematic approach will increase the impact of all that you do. Combine your online social media with content available offline and any other online marketing. Coordinate your content so that all areas complement, it will then be more easily recognised. Online community discussions that you participate in, forums, blogs and brand-relevant video help to maximise your presence on line, creating results that can be measured and increasingly, become profitable.
Because it’s all happening now, you have instant feedback, about your product or services. This allows insight into what the consumer wants from your product or service, giving you the opportunity to change things, if needs be, and expand on the good aspects while modifying or rectifying problem areas. The advantages of having so much insight into the customers mind just has to be utilised. Whether a positive or negative response, it provides an advantage, which you can build on.
Don't be overwhelmed by all the talk about online community building and social media marketing. Yes, it’s not easy to get it done right on your own, but nothing your local WSI Consultant can’t get you started on. Get in touch today.